It is difficult to imagine the modern world of marketing without bright, informative videos that help brands attract customers and stand out from competitors. One of the most effective tools that companies use to explain their products or services is the custom explainer video.
What is a custom explainer video and why do I need it?
Explainer video is a short animated or filmed video designed to explain the essence of a product or service in an accessible and quick way. When it comes to custom explainer video production, it means creating individual content that best matches the unique style and objectives of the brand.
Reasons it is important to invest in the development of custom explainer video:
- Attention retention. People are reading less and less long texts, especially on the Internet, and spending more and more time watching videos. A well-thought-out and short video helps to keep the attention and convey all the necessary information in a concise form.
- Memorability. People remember visual information much better than text. When information is presented using animation or dynamic plots, it is easier for the viewer to assimilate the main message and keep it in memory for a long time.
- Clarity. Even complex products or services can be explained in simple language if you use video. This is especially important for companies working in innovative or technical fields, where it can be difficult to explain how a product works in text.
The main advantages of custom explainer video
In a highly competitive environment, every detail of a marketing strategy can play a crucial role. Custom explainer video helps companies not only stand out, but also generate interest in their products. Let’s figure out why exactly such videos work so effectively:
- Personalized content. When a video is made to order, it accurately reflects the brand’s image, values and style. This creates a sense of trust in the viewer and allows them to understand more deeply what the brand is.
- Clear positioning. The video helps to convey to the viewer exactly what is unique about a product or service, how they solve specific problems and what advantages they offer.
- High level of engagement. This format attracts attention best, especially if the video is made in the form of a simple story with visual effects or humor. Videos created for a specific audience are better at holding attention and evoking an emotional response.
- Efficiency at different sites. Custom explainer video can be adapted to different formats and platforms. This means that the same video can be used on a website, as well as on social networks or landing pages.
How do I create a successful custom explainer video?
Creating a video is a complex process that requires careful preparation. In order for the result to be really effective, it is worth considering several main aspects:
- A clear definition of the goal. What exactly do you want to convey to the audience? Understanding what idea or problem the video should highlight is half the success.
- Defining the target audience. It is important to understand who the video is intended for, because the style, length and presentation of the content depend on it.
- Format selection. It can be either animation or live video with actors. The format should correspond to the brand image and be convenient for the perception of the target audience.
- Clarity and conciseness. The video should be simple, clear and concise. The shorter and more informative the video is, the better it will accomplish its task.
Each of these steps is important to ensure that the final video not only attracts attention, but also leads to conversion.
Why are explainer videos so important for brand success?
Custom explainer video has become a truly key tool in digital marketing. If we consider the strategies of most successful companies, we can see that video materials occupy an important place among their marketing tools. This is due to a number of factors that make explainer video a unique and profitable solution.:
- Audience engagement. Video is much better at holding attention than text content, and can quickly explain why a particular product is needed.
- Strengthening trust in the brand. When a company spends time and money on creating high-quality videos, it makes the viewer feel that the brand is putting its soul into its work.
- Increase the conversion rate. Videos on the page can increase conversion, as viewers make a purchase decision faster after watching. Clear and informative videos are often more effective than plain text.
- SEO strategy support. The video helps to improve SEO performance: when users spend more time on the site, it has a positive effect on its ranking. In addition, the videos can be easily promoted on popular platforms, which increases the influx of new customers.
What to consider when creating and promoting a custom explainer video?
Video production and promotion is not just shooting and editing. In order for the video to be really successful, you need to take into account several important factors. You can select:
- Adaptation to different devices. People can watch videos on computers, tablets and smartphones. It is important that the video is adapted to all formats.
- A simple and understandable scenario. The script should be accessible and concise. The simpler the explanation, the more likely it is that the viewer will understand and remember the main message.
- Integration with social networks. The success of a video often depends on its distribution. Using social media to publish and promote helps to increase the audience and expand the reach.
So, custom explainer video is a powerful marketing tool that becomes the basis for successful digital promotion. It allows companies to create an individual, recognizable image, explain their value to the customer and help in making a purchase decision.